Direct Selling Agent (DSA) Onboarding Policy

  • Home
  • Direct Selling Agent (DSA) Onboarding Policy

CP Advisor Direct Selling Agent (DSA) Onboarding Policy

1. Purpose

This DSA Onboarding Policy outlines the eligibility criteria, onboarding process, compliance requirements, and responsibilities for individuals and business entities seeking to register as Direct Selling Agents (DSAs) with CP Advisor (Chetan Pal Advisor Digital Pvt. Ltd).

The objective of this policy is to ensure that all DSAs are onboarded through a secure, transparent, and compliant process in accordance with applicable laws, regulatory requirements, and the company's internal policies.

2. About CP Advisor

CP Advisor Digital Pvt. Ltd. operates a technology platform that enables registered DSAs to submit customer loan applications to participating banks and Non-Banking Financial Companies (NBFCs). The company acts as a technology and distribution partner and does not itself sanction or disburse loans.

3. Eligibility Criteria

An applicant may apply for DSA registration if they satisfy the following criteria:

  • Must be at least 18 years of age.
  • Must be an Indian citizen or a legally registered business entity in India.
  • Must possess valid KYC documents.
  • Must have an active mobile number and email address.
  • Must have a valid PAN.
  • Must have a bank account in the applicant's name.
  • Must agree to comply with applicable laws and CP Advisor Digital policies.

Must agree to comply with applicable laws and CP Advisor Digital policies.

4. Required Documents

Depending on the applicant type, the following documents may be requested:

Individual Applicants

  • PAN Card
  • Aadhaar Card or other valid identity proof
  • Passport-size photograph or selfie
  • Cancelled cheque or bank proof
  • Email address
  • Mobile number

Business Applicants

  • PAN Card
  • GST Certificate (if applicable)
  • Certificate of Incorporation/Registration
  • Partnership Deed or LLP Agreement (where applicable)
  • Authorised Signatory Proof
  • Business Address Proof
  • Cancelled Cheque
  • Bank Account Details

CP Advisor Digital may request additional documentation whenever necessary.

5. Onboarding Process

The onboarding process generally consists of the following steps:

  • Submission of the online registration form.
  • Upload of required KYC and business documents.
  • Verification of applicant information.
  • Internal compliance review.
  • Creation of DSA account upon successful approval.
  • Issuance of DSA Code.
  • Portal login activation.
  • Relationship Manager assignment.
  • Product and compliance training.
  • Commencement of business activities.

Activation timelines may vary depending on document verification and operational requirements.

6. Verification Process

CP Advisor Digital may conduct verification including:

  • Identity verification
  • PAN verification
  • Bank account verification
  • Mobile and email verification
  • Business verification (where applicable)
  • Document authenticity checks
  • Compliance and fraud screening

Submission of false, misleading, or forged information may result in rejection or termination of the application.

7. DSA Responsibilities

Every registered DSA shall:

  • Provide accurate and complete information.
  • Obtain customer consent before collecting or submitting personal information.
  • Explain loan products accurately without making false promises or guarantees.
  • Maintain confidentiality of customer information.
  • Use only approved marketing materials provided by CP Advisor Digital.
  • Comply with all applicable laws, RBI guidelines, and partner bank/NBFC requirements.
  • Protect login credentials and prevent unauthorized access.
  • Promptly report any suspected fraud, misuse, or security incident.

8. Prohibited Activities

DSAs must not:

  • Collect cash from customers unless expressly authorized in writing.
  • Charge unauthorized processing or service fees.
  • Misrepresent loan approvals, interest rates, or disbursement timelines.
  • Submit fake or altered documents.
  • Create duplicate or fraudulent loan applications.
  • Misuse customer personal information.
  • Share portal credentials with any third party.
  • Use misleading advertisements or unauthorized branding.

Any violation may lead to suspension or permanent termination.

9. Customer Data Protection

CP Advisor Digital is committed to protecting customer information.

DSAs are required to:

  • Collect only information necessary for processing applications.
  • Obtain valid customer consent before sharing data.
  • Maintain confidentiality of customer records.
  • Use customer information solely for legitimate business purposes.
  • Delete or securely dispose of customer information when no longer required, in accordance with applicable legal and contractual obligations.

10. Training and Support

Approved DSAs may receive:

  • Product training
  • Compliance training
  • Sales guidance
  • Relationship Manager support
  • Portal usage assistance
  • Marketing resources

Participation in mandatory compliance or product training may be required.

11. Commission and Payout

Eligible commissions shall be paid in accordance with the prevailing DSA Commission Policy.

Commission payments are subject to:

  • Successful loan disbursement by the lending institution.
  • Validation by the respective bank or NBFC.
  • Compliance with applicable policies.
  • Deduction of taxes, where applicable.

CP Advisor Digital reserves the right to revise commission structures with prior notice.

12. Suspension and Termination

CP Advisor Digital may suspend or terminate a DSA account for reasons including:

  • Fraudulent activity
  • Submission of false documents
  • Misrepresentation
  • Violation of company policies
  • Regulatory non-compliance
  • Data privacy violations
  • Misuse of company systems
  • Conduct detrimental to customers or the company

Termination may result in suspension of portal access and forfeiture of unpaid commissions where permitted under applicable agreements.

13. Policy Amendments

CP Advisor Digital reserves the right to amend this policy at any time to reflect changes in legal, regulatory, operational, or business requirements. Updated versions will be made available through the company's official communication channels or website.

14. Contact Information

CP Advisor Digital Pvt. Ltd.

Email: partner@cpadvisordigital.in

Website: https://cpadvisordigital.in/

15. Acceptance

By submitting an application for DSA registration and using the CP Advisor Digital platform, the applicant acknowledges that they have read, understood, and agree to comply with this DSA Onboarding Policy and all other applicable company policies..